IP owners go global for retail insights post-TRU

Why brand owners are examining regional consumer products programs in international markets to gain insights and build strength before tackling the US.

By Elizabeth Foster

September 25, 2018

TAGS:

Carol Spieckerman, Mark Kingston, Pam Kunick-Cohen, Spieckerman Retail, Technicolor, The NPD Group, Toys 'R' Us, TRU, Viacom

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