NPD: Grandparents on an online toy shopping spree

New data from the market research firm shows online toy spending by US grandparents has grown two times faster than other segments in the past year.

By Elizabeth Foster

September 27, 2018

TAGS:

Fingerlings, Hatchimals, LOL Surprise, Soft'n Slo Squishies, The NPD Group, Toys 'R' Us

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