Canada’s DHX Media and Alpha Group in China have co-commissioned a new animated series called Rev & Roll for their respective Family Jr. and Jiajia kids channels.
Production on the 52 x 11-minute series is expected to start this fall. Global master toy partner Alpha will also handle distribution in China, Asia, MENA and Russia, with DHX Media taking on the rest of the world.
The show is about eight-year-old Rev, whose best friends are trucks, cars, ATVs and other vehicles. It’s created and executive produced by Scott and Julie Stewart (Kate & Mim-Mim), alongside Anne Loi, Kirsten Newlands and Ken Faier for DHX Media, and Isaac Lin and Ray Wang for Alpha Group.
This isn’t the first time the two companies have partnered on a project. Earlier this year, DHX Brands appointed Alpha Group US, a subsidiary of the Chinese group, as global master toy licensee (excluding Asia) for a line of role-play toys, dress-up items, action figures, radio-controlled toys, plush and board games inspired by DHX Media’s original sci-fi competition series, Massive Monster Mayhem.