Toys “R” Us to hold onto & revive brand

The retailer's top lenders have decided to hold onto to TRU's IP assets and cancel its bankruptcy auction, in the hopes of breathing new life into the brand.
By
October 3, 2018

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

TAGS:
, ,
About The Author
Alexandra Whyte is Kidscreen's News & Social Media Editor. Contact her at awhyte@brunico.com
// Author Page

Search

Menu

Brand Menu