Tokyo-based Sony Creative Products has inked a distribution deal with Sony Music Entertainment España (SME) for Pingu.

The agreement will see SME distribute the CGI series Pingu in the City across Europe and Latin America, handling all LatAm countries (excluding Brazil) as well as Spain, Portugal, Italy, Poland, Slovakia, Hungary, Romania, Bulgaria and the Czech Republic.

SME is best-known for managing local musical artists in Spain, and plans to partner with Sony Creative Products to launch products that partner its artists with the Pingu brand.

Pingu in the City launched in Japan on NHK ETV in October 2017. Earlier this year, Sony Creative Products partnered with Mitsui Fudosan Retail Management to create a branded retail event called Enjoy Shop-Pingu. The retail event was hosted by Japanese shopping mall LaLaport Fujimi and featured Pingu-themed competitions, displays, games, classes and a Pingu-themed skating rink.