UK prodco Acamar Films has partnered with HarperCollins Children’s Books to celebrate the publishing release of Goodnight, Bing: Touch-and-Feel Book with new digital content.

Bing bedtime stories with JB Gill features parent and television presenter JB Gill (Down on the Farm, CBeebies Bedtime Story) reading Bing stories including Smoothie, Ducks and Hello Doggy. After premiering on Facebook, the series will be available across the Bing YouTube and Instagram channels.

This online content is part of Acamar’s larger Bath and Bedtime campaign, which also sent Daylight Saving Time survival kits to parent influencers with large social media followings.

Last month, Acamar Films named Golden Bear as the preschool IP’s master toy licensee, with products set to launch in the UK, Ireland, EMEA and Australia next fall/winter. And a bunch of new broadcast sales for the show were also recently closed with Rai YoYo (Italy), Fox Kids (Finland), RSI (Switzerland), Ceska Televize (Czech Republic), CJ E&M’s English Gem (South Korea) and Karousel’s preschool channel O! (Russia).