Viacom Nickelodeon Consumer Products (VNCP) has promoted Marianne James into an expanded role to lead retail sales and product category teams, retail marketing and commercial growth strategies for consumer products across the UK, Ireland, Russia, the Nordics, and Central and Eastern Europe.

These territories are known collectively as the UKNEE cluster, which Viacom has identified as strategic area of growth for its consumer products business.

James previously served as VP of consumer products and commercial partnerships in the UK, and she joined Viacom in 2011 as director of retail sales and marketing for Europe and Pan-European licensing.

Her promotion follows several recent appointments at Nickelodeon, including Brian Robbins as president, Susan Vargo as VP of global live entertainment, and former Awesomeness exec Shauna Phelan as SVP of live-action scripted content.