Channel 5’s Milkshake! preschool block is taking its show on the road, with Milkshake! Monkey’s Musical visiting dozens of venues across the UK starting in February 2019.

Directed by Milkshake! presenter Derek Moran, the musical stage show will follow along as block mascot Monkey (pictured) tries to overcome stage fright, featuring appearances from fan-favorite characters like Fireman Sam, Noddy, Digby Dragon, Wissper, Nella the Princess Knight, the Floogals and Shimmer & Shine.

The curtains just keep rising on a location-based brand extension renaissance that’s currently playing out in children’s entertainment. Mattel recently announced its American Girl brand will take center stage this December in a new musical, Fred Rogers Productions is set to bow an interactive show inspired by its Peg + Cat series, and PBS KIDS recently announced a partnership with Gershwin Entertainment to produce its first-ever live stage show.