In an effort to keep UK kids and parents engaged during the countdown to Christmas, Nick Jr. is revealing surprise holiday episodes every day this December as part of its Nick Jr. Unwrapped programming lineup. For the first time, Nickelodeon will hide titles from TV guides to keep the shows a mystery until they air.

From December 1 to 9, a total of nine new episodes will run on the kids programming block from 7:30 a.m. to 9:30 a.m. Beginning December 10, additional themed eps will air daily until Christmas. The same morning specials will be repeated at 4:30 p.m.

Parents can enter online to win a range of lifestyle prizes for spotting which Nick Jr. characters are unwrapped on screen in an effort to get kids and parents to return to the channel multiple times a day, all month long.

Nick Jr. is known for hit shows like PAW Patrol, Blaze and the Monster Machines, Shimmer and Shine, Top Wing, Becca’s Bunch, Rusty Rivets, Nella the Princess Knight and Peppa Pig (pictured).

To keep the holiday cheer going, Nickelodeon also launched its SpongeBob MerryPants special in the US on November 25. Additionally, Disney announced its seasonal specials lineup, which includes four original episodes from DuckTales, Doc McStuffins, Bizaardvark and Coop & Cami, as well as a Disney Parks special with musical performances from Gwen Stefani, Brett Eldredge, Asher Angel and Meg Donnelly.