Study: TV influence drops in Asia Pacific

The latest report from TotallyAwesome finds that 79% of APAC kids prefer the internet over TV, though digital ad spend remains below TV ad spend.

By Jeremy Dickson

December 4, 2018

TAGS:

Asia-Pacific, digital advertising, television, TotallyAwesome

About The Author

Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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Study: TV influence drops in Asia Pacific

The latest report from TotallyAwesome finds that 79% of APAC kids prefer the internet over TV, though digital ad spend remains below TV ad spend.

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