Sesame Workshop is expanding its partnership with Puma and will mark the 50th anniversary of Sesame Street by launching a new collection of footwear, apparel and accessories for boys and girls.
Launching on February 15 and available at select retailers and on Puma’s website, the range features fan favorites like Cookie Monster and Elmo, and a shoe box featuring Sesame-inspired artwork designed by kids and submitted through Instagram.
Sesame and Puma have previously partnered on apparel, accessories and footwear, and the sports brand recently launched a multi-season footwear and apparel collection inspired by the Despicable Me franchise with Illumination and Universal Brand Development.
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