Cloudco Entertainment is expanding its executive team, hiring Elizabeth Litten Miller (pictured) as head of marketing and Cristina Villegas as licensing director for North America.

Miller previously served as executive creative director at 20th Century Fox Consumer Products and has also held senior creative and marketing roles at Warner Bros., DreamWorks, AwesomenessTV, Hasbro and Disney.

Villegas joins Cloudco from Disney, where she worked across divisions including The Disney Store, Disney Consumer Products and Disney Parks, Experiences and Consumer Products.

Last year, American Greetings Entertainment formally changed its name to Cloudco Entertainment after spinning off as a standalone company from its parentco American Greetings. The intellectual property, entertainment and outbound licensing company holds the rights to kids brands including Care Bears, Holly Hobbie, Madballs, Buddy Thunderstruck and Tinpo.