Australia’s Moose Toys has appointed Glenn Abell as president and GM, with responsibility for managing all facets of the company’s US business. Starting in April and based in LA, Abell will also serve as a member of the Moose Toys senior leadership team defining its global commercial strategy and product development direction.
Abell joins Moose from The LEGO Group, where he worked in various positions focused on management, sales and marketing over a 16-year stint. Most recently, he was head of global e-commerce for LEGO Retail.
Moose Toys is also expanding in Europe. The toyco recently entered into a strategic partnership with French publisher and toys/games distributor Asmodee to extend its reach in the territory for brands like Fortnite, Wrapples and Treasure X.
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