Hot Wheels, Barbie fuel Mattel’s surprise Q4 lift

Driven by record earnings for its classic brands Barbie and Hot Wheels, the toyco posted its biggest Q4 operating income improvement in a decade.

By Jeremy Dickson

February 8, 2019

TAGS:

Adam Bonnett, Barbie, Hot Wheels, Mattel, Mattel Films, Robbie Brenner

About The Author

Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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Hot Wheels, Barbie fuel Mattel’s surprise Q4 lift

Driven by record earnings for its classic brands Barbie and Hot Wheels, the toyco posted its biggest Q4 operating income improvement in a decade.

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About The Author

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Hot Wheels, Barbie fuel Mattel’s surprise Q4 lift

Driven by record earnings for its classic brands Barbie and Hot Wheels, the toyco posted its biggest Q4 operating income improvement in a decade.

READ THE FULL STORY

TAGS:

About The Author

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