Inside Mattel’s big-screen film strategy

Executive producer Robbie Brenner digs into what toys are destined for movie stardom, and why the toyco wants high-quality, live-action fare everyone can enjoy.

By Alexandra Whyte

February 28, 2019

TAGS:

Barbie Dreamhouse, Hot Wheels, Margot Robbie, Robbie Brenner

About The Author

Alexandra Whyte is Kidscreen's News & Social Media Editor. Contact her at awhyte@brunico.com

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