How Little Baby Bum inspired a music-driven biz

Moonbug used the channel's reach and YouTube analytics to optimize creative. Now its other musical series are getting two million hits a day and Netflix deals.
April 22, 2019
About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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