Will lightning strike twice for Baby Shark?

Pinkfong's viral song was a happy accident. But its sustained success strategy has been meticulously planned.
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April 23, 2019
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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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