Sony Pictures Television (SPT) has named Colin Decker GM of its anime distributor Funimation. Decker will take over his new position from Gen Fukunaga, who became Funimation’s chairman in February.

Based in Texas, Decker starts immediately and will report to Fukunaga and SPT chairman Mike Hopkins. With more than two decades of experience in digital entertainment, Decker will be in charge of collaborating with outside anime distributors and Sony’s other anime divisions.

Prior to joining Funimation, Decker was the COO of computer software company Within Unlimited. Before that, he was CCO at anime SVOD Crunchyroll, where he was responsible for the the streamer’s overall strategy, and helped drive its subscriber growth through original programming, live events, merchandising, theatrical releases and games. He also worked as GM for Discovery Digital Networks.

Decker’s addition to the team comes as Funimation grows quickly. In particular, its streaming app FunimationNow has doubled its subscriber base in the last year, according to SPT.

Anime is also growing in popularity with SVODs. Hulu partnered with Funimation last year on a multi-year output deal that makes the streamer the only US destination where viewers can watch subtitled and dubbed episodes of popular series, including Tokyo Ghoul, Attack on Titan and My Hero Academia, according to Hulu. Not to be outdone, Netflix is expanding its stable of anime shows with the new series Ghost in the Shell: SAC_2045, and a slate of 17 new Asian original series and films.