Pokémon takes a leap of faith into live-action CP

As live-action IPs dominate screens, The Pokémon Company is evolving beyond 2D content with Pokémon Detective Pikachu to take advantage of new licensing opportunities.
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May 22, 2019

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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