Mattel snags Hello Kitty license

The toyco is gearing up to launch new products for the cartoon cat in fall 2020, as Sanrio takes on a raft of new partners to reinvigorate the 45-year-old brand.
June 4, 2019

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author
Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

Search

Menu

Brand Menu