Mattel snags Hello Kitty license

The toyco is gearing up to launch new products for the cartoon cat in fall 2020, as Sanrio takes on a raft of new partners to reinvigorate the 45-year-old brand.

By Ryan Tuchow

June 4, 2019

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TAGS:

Hello Kitty, Mattel, Sanrio

About The Author

News editor for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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Mattel snags Hello Kitty license

The toyco is gearing up to launch new products for the cartoon cat in fall 2020, as Sanrio takes on a raft of new partners to reinvigorate the 45-year-old brand.

READ THE FULL STORY

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