Why WowWee is trying its hand at licensed kidtech

The longtime creator of original robots is dipping its toes into licensing waters with less tech and aged-down options for the masses.

By Alexandra Whyte

June 7, 2019

TAGS:

Baby Shark, kidtech, Licensing, NPD, Wiggles, WowWee

About The Author

Alexandra Whyte is Kidscreen's News & Social Media Editor. Contact her at awhyte@brunico.com

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