Entertainment One has tapped former Disney exec Kate Morton as its new director of content strategy at eOne’s family and brands division. The newly created role will see Morton responsible for devising, communicating and coordinating programming tactics for linear and non-linear content rollout as part of the company’s global content distribution strategy.

Based in London and starting this month, Morton will report to eOne’s EVP of content sales Monica Candiani. Working with the company’s content sales, global brand, licensing and marketing teams, she will work to maximize exposure of the prodco’s properties (such as PJ Masks and Peppa Pig) across all platforms.

She joins eOne after spending 12 years at The Walt Disney Company, where she most recently served as executive director of programming for Disney Channels in Central and Eastern Europe, South Africa and the Middle East. Beyond that role, Morton has also been responsible for programming, content and promotional engagement strategy for Disney Channels’ linear and digital VOD multiplex services across multiple territories.

Prior to Disney, she held positions with the children’s television programming block Jetix Europe and with Travel Channel International.