Inside Scholastic’s Dog Man growth strategy

The publisher built a new global book tour and campaign around author Dav Pilkey to grow readership and revenue, says trade publishing president Ellie Berger.
August 28, 2019
About The Author
Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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