Viacom Nickelodeon Consumer Products has promoted David Chustz to the newly created EVP of global creative role.

Previously SVP of global creative, in his new role Chustz will oversee the planning, design and product development for Viacom and Nickelodeon’s portfolios of licensed brands and properties. He’s also in charge of the division’s graphic designers, product designers, creative strategists, writers and project managers. Chustz started in the new position yesterday and will continue to report to Pam Kaufman, the president of Viacom Nickelodeon Consumer Products.

Before taking over global creative in January 2018, Chustz served as the SVP of franchise creative strategy and planning for Nickelodeon for six years, and over his 12-year stint with the brand, has led CP strategy for popular IPs, including PAW Patrol, Teenage Mutant Ninja Turtles, JoJo Siwa and the 20th anniversary of SpongeBob SquarePants. Prior to moving into the CP realm, he worked as Nickelodeon’s VP of creative strategy for multi-platform content, where he managed original content for Nick’s non-linear platforms. His connection to Viacom, however, traces back to when he served as a writer, producer and director, for Viacom’s VH1 channel, back in the mid ’90s.

Viacom has been steadily building up its IP portfolio in the last few months, and these moves could give Chustz a lot of new properties to build CP strategies around. In June the media conglom swam into a deal with South Korean kids company Pinkfong to manage worldwide CP (excluding Asia) for its popular Baby Shark brand, while last month, it entered into an agreement Garfield and its associated global merchandising rights.