Don’t worry, be happy (with experiences)

New research from Viacom shows experiences are trending stronger than material goods, while kids have an increased sway over household decisions.

By Kelly Boutsalis

October 4, 2019

TAGS:

Hasbro, Mattel, Nickelodeon, Toys 'R' Us, Tru Kids Brands, Viacom Nickelodeon Consumer Insights

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