Going in blind: Exec secrets to unboxing success

Unboxing continues to capture kids’ imaginations. But it will take more than blind packaging to thrive in the new retail landscape this holiday season.

By Gary Rusak

November 8, 2019

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TAGS:

Carol Spieckerman, Caroline Ingeborn, Dragamonz, Isaac Larian, James Martin, MGA Entertainment, Spin Master, Toca Boca

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Going in blind: Exec secrets to unboxing success

Unboxing continues to capture kids’ imaginations. But it will take more than blind packaging to thrive in the new retail landscape this holiday season.

READ THE FULL STORY

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