Nickelodeon has hired early learning and social policy expert Michael Levine to the newly created role of SVP, learning and impact for Noggin. He’ll report to EVP Kristen Kane, and focus on growing the preschool-skewing VOD’s value for kids and families with content and interactive features.

Based in New York, Levine officially starts this week. Prior to joining Noggin, he was the first chief knowledge officer at Sesame Workshop, where he was responsible for driving educational partnerships and leading company policy. Levine was also the founder and CEO of the Joan Ganz Cooney Center non-profit, which is focused on helping kids learn through digital media. He’s also worked as the VP of the non-profit Asia Society and managed interactive media and educational initiatives to promote knowledge of other world regions and cultures in US public schools. Prior to that he led early learning campaigns for preschoolers and produced educational materials on teaching kids as the executive director of the I Am Your Child Foundation.

Noggin has been going through a redesign in the last few months. In May, Viacom reported in its Q2 financial results that Noggin had reached 2.5 million subscribers globally. The company didn’t give an update on its subscribers in its Q3 report, but this summer Nick revamped the Noggin website and logo and launched new features to make it easier for kids to discover content. Prior to its Q2 announcement, the subscription service made a move into incorporating more kids education into the platform by acquiring early childhood learning tech platform Sparkler and brought on its co-founder Kristen Kane as Noggin’s new EVP, in April.

Launched in 2015, the ad-free service features more than 1,500 full-length library episodes, short-form videos, Spanish-language and music videos from brands, including Peppa Pig and Dora the Explorer. Nickeloeon’s growth of Noggin has slowed in the past year following a 40% growth in its catalogue in late 2017 and early 2018. In 2018, the kidnet added the first two seasons of animated series Paw Patrol and a Spanish-language hub featuring full-length episodes of different series. Nickelodeon is adding play-along videos for its new Blue’s Clues & You! series to Noggin on November 11—the same day as the show’s linear launch.