WarnerMedia’s upcoming SVOD HBO Max has brought on two new directors to help fill out its original kids content group. Former Amazon Studios exec Aaron Davidson (pictured right) has joined the team as director of animation and former Nickelodeon director Allegra Newman (pictured left) has stepped into the role of director of original scripted kids at HBO Max.

In his new role, Davidson will be reporting to the SVP of original programming for animation and working on original animated series for all ages. Before joining the team, Davidson was a development executive at Amazon Studios where he developed original kids programming such as Little Big Awesome and Costume Quest. Prior to his time at Amazon, he was a creative executive at Adaptive Studios and a production coordinator of animation at JASH.

Newman, meanwhile, is reporting to VP of original programming for kids Nikki Reed (who is focused on scripted live-action shows). Before she stepped into this new job at HBO Max, Newman was at MarVista Entertainment for a year as the director of development and production. She also spent nearly two years as the director of live-action series development at Nickelodeon and before that, was the manager of production at Hulu.

Jennifer O’Connell is leading HBO Max’s kids content push, and has already picked up several original shows for the SVOD’s May launch, including competition series Karma and Craftopia, two shows from Cartoon Network Studios (The Fungies and Tig N’ Seek) and a new Looney Tunes series.