Brazilian network Globosat has promoted Luiz Filipe Figueira (pictured left) and Flavia Costa (pictured right) to oversee new programming and content departments for its kidsnet Gloob and preschool channel Gloobinho.

In his new role as head of international content and programming, Figueria will lead the programming strategy for both channels and is responsible for international content and co-production acquisitions. He previously served for five years as executive for content acquisitions and programming strategy for children’s media across linear and digital platforms.

Costa, meanwhile, has been upped from senior artistic coordinator of original children’s content for Gloob and Gloobinho to the channels’ head of original content. As part of her new remit, she will focus on developing scripts for original productions and co-productions. Since joining the network in 2012, Costa has worked on popular local productions such as live-action series Blue Building Detectives and Gaby Estrella, as well as Emmy-nominated animated series SOS Fada Manu.

Both Figueria and Costa report to Tatiana Costa, general director of Globo Group’s kids unit. Long-time head of content, development and programming at Gloob and Gloobinho  Paula Taborda dos Guaranys stepped down in September. Costa’s role was previously occupied by Paulo Marinho, who became general director of Globo Channels earlier this year.  

The new kids promotions follow the October premiere of Gloob’s first original sitcom Bugados (internationally titled Game Crashers). The 52 x 26-minute series for six to 10-year-olds is a co-production between Gloob, São Paulo-based Scriptonita Films and Sony-owned Forest Productions.

Globosat’s children’s rejig is part of a decision made by Globo Group’s kids unit and falls in line with the media giant’s new merger guidelines that were announced earlier this month. It plans to combine broadcaster TV Globo, Globosat, streaming service GloboPlay, globo.com, record company Som Livre and subsidiary DGCorp into one brand entitled Globo from January 2020. The integration is part of a new digital strategy for Globo that began in September 2018.