Mark your calendars: Kidscreen 2020’s agenda is now live.
With an eye towards the future of franchises, this year’s conference is filled with more than 75 keynotes, panel sessions, presentations, workshops and networking formats, including Summit’s first-ever moderated debate. Hosted by Gary Pope, director of London-based research agency Kid Industries, the debate aims to answer the question once and for all: Are kids sick of the same ol’ IPs?
More than 2,000 people from across the world of children’s media and entertainment descend on Miami each February for the annual conference. This year’s event will be held at the Intercontinental Hotel in downtown Miami from February 10-13 and is packed with new content and formatted sessions.
Joining 2020’s lineup are two new networking and pitching sessions designed to provide creatives and producers face time with key people in the industry. First up, and kicking off the first-ever Sunday programming, attendees will have an opportunity to have their material reviewed by pitching experts, ahead of the start of the event. Eight pitch doctors will give constructive feedback to participants so they can be better prepared to sell their idea during the market. Sign up will be announced at a later date, and will be offered on a first-come, first serve basis.
Also new to the agenda, attendees have the opportunity for a quick cup of joe with key broadcasters, including buyers from Disney, Netflix and PBS. Whether pitching a new series, or simply taking the opportunity to network, participants can sign up for a chance to win one of these spots. The lottery opens this morning, and runs until December 10. It joins the popular Speed Pitching format (lottery opening next week) that offers face time with broadcasters and streamers.
Main stage presentations, meanwhile, run the gamut, from a business and creative focus to consumer product and insight tracks. Moving Mountains picks up the conversation started in Kidscreen’s October magazine (pictured) and tackles issues of content for, and about displaced kids. The session will be moderated by Grant Moran, founder of the Kids Entertainment Professional’s for Young Refugee organization, and features speakers from Tobo, Sesame, Adventure to Learn and Big Bad Boo. Other creatively-led sessions will explore animation innovations, how to set creatives up for success and the evolving role of showrunners in kids shows.
Over on the digital side, and with discoverability a top concern across the industry, Hacking the SVOD Algorithm will look at unique and cool ways producers can take their streaming fate in their own hands, using inexpensive marketing campaigns and tools like Amazon Prime Direct to better arm themselves with data and insights that can then be used to get their content elevated in the crowded SVOD carousels. Building business beyond YouTube, kidfluencers and the future of pubcasting in an OTT world will also be explored.
And on the insights track, Kidscreen Summit’s first announced keynote, social researcher and author Ashley Fell will dive deep into the next generation people need to care about: Gen Alpha, looking at what it takes to engage this still emerging demo in a rapidly shifting mediascape.
More keynotes, sessions and networking opportunities will roll out throughout the month, but stay tuned to the live agenda and the Kidscreen social feeds for up-to-date information.