Montreal-based prodco Digital Dimension is splitting into three different divisions and launching Saturday Animation, a new studio dedicated to creating and producing kid- and family-skewing TV shows and animated films.

The company launched in the ’90s as a visual effects studio, and in recent years has expanded into creating animation for kids and families, video games and location-based entertainment. These markets have different audiences and by separating its divisions the company is better able to meet the unique demands of each one, said Digital Dimension’s director of communications and marketing Jean-Phillipe Therrien.

Digital Dimension is now divided into Saturday Animation, Meduzarts for YA-skewing animated content (Middle Earth: Shadow of War, Mortal Kombat X) and location-based entertainment producer Krakn.Media. To retain something of the Digital Dimension name, the studio also created the holding company Digital Dimension Entertainment Group, which will lead future acquisitions and division creation.

In the past few years Digital Dimension has rapidly grown its presence in the kids space, completing the 78 x seven-minute series Zafari with Denmark’s Ink Global, as well as the 52 x 11-minute series Sadie Sparks with Dublin-based Brown Bag Films and France’s Cyber Group Studios. Its flagship property Mighty Mike (pictured, 78 x seven minutes)—which it co-produced with Paris-based Team TO—was distributed internationally to Tencent (China), Boomerang UK, France Télévisions, Super RTL (Germany), CBC’s Radio-Canada and WildBrain-owned Family Channel (Canada).