Trolls World Tour changes its marketing tune

Universal Brand Development and licensing partners like Random House had just weeks to shift their strategies for the film’s VOD launch.

By Elizabeth Foster

May 27, 2020

TAGS:

Brian Goldner, covid-19, Emmanuel Doessant, Geoffrey Greenberg, Hasbro, Just Play, NBCUniversal, Trolls, Trolls World Tour, Trolls World Tour licensing, Universal Pictures

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