Licensed masks making hay at retail during COVID-19

IP owners like Nickelodeon, Genius Brands and Disney are tapping into back-to-school season's biggest must-haves: personal protective equipment.

By Elizabeth Foster

August 6, 2020

TAGS:

branded masks, covid-19, Disney, Genius Brands, Jose Castro, quarantine category, Trevco, Trevor George, viacomcbs

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