The new game plan for Olympic-inspired products

With the Summer Olympics delayed until 2021, toymakers like Mattel and Hasbro are still going for gold by switching up their marketing strategies.

By Elizabeth Foster

August 13, 2020

TAGS:

American Girl, Barbie, covid-19, Hasbro, Hello Kitty, Hot Wheels, Mattel, Olympics, Peppa Pig, Sanrio

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