The LA-based animation studio is pressing play on a new business division, launching ZAG Games & Interactive Experiences to turn its properties into offerings for mobile, PC, online, consoles, VR, AR and apps.

Elinor Schops (pictured) has been tapped as VP of the new division. Based in Israel, she joins the team from game developer and publisher CrazyLabs, where she served as VP of business development.

The company’s first official mobile game for Miraculous Tales of Ladybug & Cat Noir launched in 2018 and boasts 100 million downloads. ZAG’s creation of a gaming and interactive division is designed to help the company grow in the digital space and manage requests from global gaming companies, said global operations EVP Julian Zag in a statement.

This announcement follows ZAG making three new hires to grow its licensing and merchandising team. Kirk Bloomgarden joined as head of consumer products, Rebekah Belzer came on as senior director of licensing and merchandising for North America, Eva Rodriguez was named director of Latin American licensing, and Lisa Foster was brought on as VP of licensing for North America.

And in July, Barcelona-based Planeta Junior acquired a stake in ZAG Entertainment. In addition to the capital investment, the companies drafted a European strategic plan that includes a TV and movie content creation agenda, as well as a roadmap for strengthening licensing and merchandising plans in the region.