How toycos are rethinking retail relationships

IP owners like BBC Studios, One Animation and WowWee are tinkering with their approach to retail in a number of ways as e-commerce continues to surge.

By Elizabeth Foster

January 22, 2021

TAGS:

Andrew Yanofsky, BBC Studios, Bluey, covid-19, DTC, Oddbods, One Animation, online shopping, Sashim Parmanand, social media, Suzy Raia, Target, WowWee

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