Cartoon Network Studios is focused on building more family-skewing content with two new additions to its executive leadership team. Lauren Martinez (pictured left) joins as VP of series, and Kelly Crews (pictured right) has been promoted to VP of production.

Martinez is responsible for the development of programming for kids ages six to 11 and for family-focused and co-viewing audiences, and she reports to president of Warner Bros. Animation and Cartoon Network Studios Sam Register. Her hire dovetails with the studio ramping up production on content for families and girls.

Martinez joins Cartoon Network Studios from Disney, where she most recently served as director of development for Disney Television Animation. In her 13 years with the company, Martinez worked on series including The Ghost and Molly McGee, Amphibia and The Owl House.

As VP of production, Crews will lead all aspects of production at CNS. She joined the team in 2002 as a producer on The Powerpuff Girls and has also worked on shows such as Ben 10 and Adventure Time. Crews has been the studio’s acting VP of production since fall 2020. Now in the position permanently, she reports to Ed Adams, EVP and GM of Warner Bros. Animation and Cartoon Network Studios.

Earlier this month, Cartoon Network hired Kim Howitt to oversee the creative development of its third-party animation, co-pros and live action for preschoolers, kids and families. She works closely with the development teams at Warner Bros. Animation and Cartoon Network Studios in this new role.