MGA brings L.O.L. to Roblox

The toyco is giving kids a space to play with friends, and keeping its doll brand top-of-mind for the digital generation, says CMO Jamie Gutfreund.

By Ryan Tuchow

March 1, 2021

TAGS:

gaming, girl gamers, LOL Surprise, Megan Plays, MGA, Roblox, Rukkaz, SuperAwesome

About The Author

Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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MGA brings L.O.L. to Roblox

The toyco is giving kids a space to play with friends, and keeping its doll brand top-of-mind for the digital generation, says CMO Jamie Gutfreund.

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MGA brings L.O.L. to Roblox

The toyco is giving kids a space to play with friends, and keeping its doll brand top-of-mind for the digital generation, says CMO Jamie Gutfreund.

READ THE FULL STORY

TAGS:

About The Author

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