To quickly build an audience and help lay the groundwork for a TV adaptation, Turkish prodco Fauna Entertainment is turning to books for its newest IP, Brody Luckystar.

Centering on the theme that having fun is more important than winning, What is Brody Luckystar’s Record introduces readers to the young girl protagonist who turns every activity into an opportunity to break an unusual record.

Written by Afak Hasani (Kukuli) and illustrated by Remzi Erdem, What is Brody Luckystar’s Record hit retail at the beginning of April, and Turkish publisher Eksik Parça has already ordered a second run—a good sign the title is in demand, says Emre Aksoy, Fauna’s chief business officer. The company is now shopping a book series concept to literary agencies in the UK, and writing a second title that should be out in eight months, Aksoy says.

The books will set up 2D-animated comedy series Brody Luckystar; The Record Breaker (52 x 11 minutes), which extends the storyline of young Brody trying to break outlandish records. Geared to eight- to 12-year-olds, the show concept currently has two scripts and an animatic trailer completed. Fauna is seeking co-producers and broadcaster partners.

“In a book, we’re able to dig deeper into the characters and explore Brody’s family life more than we could in an episode of the series,” says Aksoy. “Also, writing [the book] first helps us get a clear idea of the brand, and gives us hundreds of ideas for possible episodes.”

The production cost of the books also provide a more affordable way to create pitch materials for studio partners and broadcasters, Aksoy adds.

Fauna has previously produced preschool series Kukuli (26 x seven minutes) and Toonz co-pro Briko (52 x eight minutes), but Brody Luckystar will marks its first project for an older audience.

“Kids are always competing, socially or educationally, and we want them to be happy and not worry about succeeding above all else,” says Aksoy. “We’ve been able to establish that theme with the book, and now we can use its success to show buyers there’s demand for more content.”