Mattel launches toy recycling initiative

Consumers can send in their Barbie, Matchbox and MEGA playthings for recycling through the toyco's new PlayBack program.

By Elizabeth Foster

May 10, 2021

TAGS:

Barbie, Fisher-Price, Hasbro, Mattel, Mattel PlayBack, Pamela Gill-Alabaster, Sustainability

About The Author

// Author Page

About Subscribe Contact Us Diversity Mission FAQ Terms of Use

™ Kidscreen is a trademark of Brunico Communications Ltd. Site copyright © 1996-2026

Kidscreen title, tagline and logo are trademarks of, and the events are produced by Brunico Marketing Inc.

View our privacy policy

Search

Menu

Brand Menu