Barbie signs Japanese licensing partner

ITOCHU will create new fashion-forward products and brand collaborations for the doll franchise in the region.

By Ryan Tuchow

May 27, 2021

TAGS:

Barbie, barbie licensing, ITOCHU, Japan, Mattel

About The Author

Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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Barbie signs Japanese licensing partner

ITOCHU will create new fashion-forward products and brand collaborations for the doll franchise in the region.

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About The Author

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Barbie signs Japanese licensing partner

ITOCHU will create new fashion-forward products and brand collaborations for the doll franchise in the region.

READ THE FULL STORY

TAGS:

About The Author

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