Hot Wheels drives Mattel’s 40% Q2 sales bump

All categories generated more in gross billings this quarter, but vehicles had the largest increase at 68%, thanks to licensing, NFTs and in-person shopping.
July 28, 2021
About The Author
Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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