How small toy partners drive big gains

Limited licensing agreements with start-ups and small companies are giving brand owners like Sesame Workshop and Dr. Seuss Enterprises a huge advantage.

By Elizabeth Foster

August 6, 2021

TAGS:

Christoph Frehsee, Dr. Seuss Enterprises, Gabriela Arenas, PunkinFutz, Sesame Street, Sesame Workshop, small toy partners, Susan Brandt, tonies

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