US sales of outdoor & sports toys sizzle

Overall US toy sales were up 19% in the first half of the year, driven by growth in all categories, but especially water toys, according to new data from NPD.
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August 6, 2021

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About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.
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