ZAG’s hybrid comedy-adventure series Power Players will premiere in China in October on digital platforms Tencent and Mango TV. Reesee Entertainment, the brand’s media and L&M agent in the region, brokered the agreements and inked additional deals with OTT providers including Xiaomi, Haixin, Kukai and TCL.

Reesee also distributes Power Player consumer products throughout China. A toy range from Playmates and ZAG Lab will hit shelves in the region next spring, and the agency will be looking for additional licensing partners in all major consumer products categories in Q4 2021.

Blending CG animation and live-action sequences and settings, the 79 x 11-minute series follows along as a boy who is able to transform into a living action figure recruits a team of toys to complete daring missions. It targets boys ages six to 11 and is produced by ZAG, Planeta Junior and ON kids & family.

Netflix signed a non-exclusive SVOD deal for Power Players in 2020, and the show was also picked up by Cartoon Network (US, EMEA and Asia Pacific), France Télévisions, Okoo (France), KiKa (Germany), PLUSPLUS (Ukraine), Karusel (Russia), Channel 9 (Australia), YTV (Canada), Teletoon (Canada), Gloob (Brazil) and Discovery Kids Latin America.

The IP’s expansion into China follows a period of significant consumer products expansion for ZAG across Latin America. Since the start of 2021, the company has added a number of new team members focused on the region, including Marifely Argüello Montealegre as VP of product development for the US and Latin America, and Melisa Fuhr as licensing and retail director of South America. Betsabe Luna was named director of retail and licensing for Mexico and Central America, and Angela Cortez was appointed VP of consumer products for Latin America.