When fandom is a circle, every touchpoint matters

For kids, everything is connected. And if everything is connected, producers need to retool the way they think about the lifecycle of a brand, writes David Kleeman.

By David Kleeman

October 8, 2021

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Battle Royal, brand building, David Kleeman, Dubit, IP building, Minecraft

About The Author

Analyst/strategist/writer/speaker David Kleeman travels the world as SVP of Global Trends for kids research consultancy/digital studio @Dubit. Home is an aisle seat near the front. Follow: @davidkleeman.

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When fandom is a circle, every touchpoint matters

For kids, everything is connected. And if everything is connected, producers need to retool the way they think about the lifecycle of a brand, writes David Kleeman.

READ THE FULL STORY

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About The Author

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