Mattel inks licensing deal for Disney Princess, Frozen

The agreement sees Mattel take over from rival toymaker Hasbro, which has held the rights to these franchises since 2016.

By Elizabeth Foster

January 26, 2022

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TAGS:

Aladdin, Cinderella, Disney, Disney Princess, Frozen, Hasbro, Licensing, Lightyear, Mattel, mulan, Pixar, Tangled, the little mermaid, Toy Story

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