State of the Biz: The rising power of under-fives

"The ascension of streaming opens up the need to serve everybody in the household," says Warner Bros. head of kids and family programming Amy Friedman. "And if you're not...you're missing out."

By Kidscreen Staff

March 23, 2022

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TAGS:

9 Story Media Group, Amy Friedman, Cartoon Network, Cartoonito, HBO Max, Kids Industry Survey, preschoolers, Warner Bros., warnermedia kids and family

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