Miami-based Zigazoo has launched a new NFT-based strategy, bringing Moonbug Entertainment and animation studio Invisible Universe along for the ride.

The kid-focused social media platform and video-sharing site is rolling out digital art pieces that can be shared, incorporated into videos and used as avatars. Packages of the NFTs cost between US$5.99 and US49.99, or kids can purchased them with the in-app currency Zigabucks, which are earned by making videos and logging into the app on multiple days.

The NFTs on offer feature elements from Moonbug’s CoComelon, Blippi and My Magic Pet Morphle IPs and Invisible Universe’s Qai Qai brand (which was created in partnership with Serena Williams and revolves around dolls). Artist Nyla Hayes, a 13-year-old NFT creator, is developing her own Zigazoo-specific line (pictured) and will also encourage platform users in her age group to do the same. This partnership marks the first time all of these companies are rolling out NFT-based products.

Zigazoo is also adding special content into the NFT collections in the form of Dazzle Passes, which offer discounts for CoComelon toys and shout-outs in videos from Hayes. The platform is running an NFT creation contest in June that will award featured collection space to several winners.

One critical factor for making a successful foray into an edgy tech market is easy comprehension and accessibility for kids and families, says Zigazoo founder and CEO Zak Ringelstein. That’s why the company is keeping its fees low and steering away from complicated explanations of the tech, instead promoting the NFTs as similar to trading cards that kids can acquire, showcase and share on the platform.

Since its launch in 2020 with a mission to be a safe social space for kids, Zigazoo has attracted investors including Jimmy Kimmel and Jazwares partner Jeremy Padawer, and marketing teams as Nickelodeon, Peanuts and the NBA have executed campaigns on the platform. The new branded NFT opportunity is designed to bring in new users, keep existing ones engaged, and give brands another reason to invest in Zigazoo campaigns, says Ringelstein.

“In the short term, we want to enlist big kids brands and artists to launch exclusively on Zigazoo,” he explains. “But the long-term vision is to build a creator-driven economy where kids are encouraged to be more than just passive viewers of content.”

Still wondering what an NFT is? Check out this quick explainer.