Monster trucks are a live entertainment mainstay for many families in North America, and Toronto’s Nelvana is developing a new animated series for kids around Monster Jam, one of the biggest names in the game.

Working with Florida-based Feld Entertainment, which operates the Monster Jam motorsport events tour, Nelvana will distribute the action-adventure series (52 x 11 minutes), manage licensing and merchandising globally, and represent the Monster Jam brand in Canada and France.

Monster Jam Gears & Galaxies (working title) is aimed at upper preschoolers and features Monster Jam trucks on a mission to rescue “boosters”—playful robots that give the trucks extraordinary abilities—before they fall into the hands of the wrong crowd.

The Monster Jam brand appeals to a wide-ranging demographic that spans Gen X’ers and millennials, making it natural source material for a family show, said Feld Entertainment in a release.

The trucks tour, which began in 1992 in the US, has since expanded internationally to 32 countries. In 2019, it recorded an annual attendance of four million, according to Feld.